Noun - Meaning
The state of being and feeling alive.
We could start by saying we're here to revolutionise, disrupt, challenge, re-invent the cogs of the food-to-go (FTG) market.
Zinda likes to keep things simple & uncomplicated. POSITIVE HEALTH is our mantra for creating products & we do this by keeping AHEAD OF THE CURVE.
Positive health is our value proposition; where the food we create is a source of energy that powers our body & soul. And what we put into our bodies should be delicious and nourishing. No quick-fixes, no fad diets, no sudden food trends, no negative discourse about guilt-free eating or skinny products should dictate our eating habits. We want our consumers to develop a healthier relationship with food to achieve optimal energy balance.
Evidence based nutrition is at the core of Zinda's INNOVATIONS - where the nutritional numbers speak for themselves but with NO COMPROMISE on TASTE & FLAVOUR.
And it all starts with knowing who YOU - OUR CUSTOMER IS.
Zinda's unique range was created and refined as a result of a deep understanding of our consumers. We invested time & effort to produce the best- a nutritionally balanced product with no compromise on taste. No short cuts!
So Zinda innovated ground up, starting with the base – thus meeting an unfulfilled need for a carrier that was healthier and delivered a better mouth-feel and eating experience. The result - our leaner, tastier and lighter Air Wrap.
To set off the Air Wrap base, Zinda created proprietary fillings by collaborating between a Development Chef to ensure operational viability, a Michelin star chef to ensure authenticity of flavour profiles and Anishya's touch of home-style goodness.
Strongly rooted to "positive health" and "balanced nutrition" each flavour is fresh, delicious, vibrant and current. Zinda's AirWraps® will take palates on an adventurous journey- by experiencing flavours the world has to offer. We want our consumers to "Taste Life"!
"Zinda was borne out of a desire to break the glass ceiling that was set for the food-to-go industry. Food to go needs innovation to remain relevant and keep up with changing & evolving tastes & healthier lifestyles. With this in mind Zinda creates products that are delicious, natural, healthy, filling & most of all affordable!"